Figuring out what to charge for a sponsorship is one of the hardest parts of getting paid as a creator — quote too low and you leave money on the table, quote too high and brands walk. This free sponsorship rate calculator gives you a fair-market range for YouTube, Instagram, and TikTok in seconds, so you can name a price with confidence.
It works the way brands actually price deals: on a CPM (cost per thousand views) basis, adjusted for your niche and the format you’re selling. Enter your average views or followers, your engagement, your niche, and the format — an intro mention, a mid-roll integration, or a dedicated video — and you’ll get a low-to-premium range plus a fair-market estimate.
Sponsorship rates track average views more than subscriber count. As a rough guide, nano creators (under 10K subscribers) commonly charge $50–$500 per integration, and micro creators (10K–100K) charge $300–$3,000, with premium niches like finance, tech, and B2B at the higher end. Use the calculator above for a range tailored to your channel.
Brands price sponsorships on a CPM (cost per thousand views) basis, then adjust for niche and format. The calculator estimates a fair rate from your average views (or followers), engagement, niche multiplier, and the format you're selling — an intro mention, a mid-roll integration, or a dedicated video.
Small channels are squarely in the range brands target. A well-engaged nano channel in a specific niche can command $50–$500 per integration; a micro channel often lands $300–$3,000. Engagement and niche fit matter more than raw subscriber count.
Yes. The rate calculator supports YouTube (by average views), Instagram, and TikTok (by followers and engagement rate), with format options specific to each platform — stories, feed posts, and reels for Instagram; integrations and dedicated videos for TikTok.
Yes, the rate calculator and earnings estimator are completely free to use, with no sign-up required. Sporeboard only charges a platform fee when you book a paid deal through the marketplace.
Want the full method behind these numbers? Read how to price your YouTube channel for sponsorships, or if you’re just starting out, see how to land your first sponsorship and how to get sponsorships with a small channel.
Turn your rate into deals
Once you know your number, publish it on Sporeboard — a sponsorship marketplace where brands find you and book directly, with payment held in escrow before you start. The first 100 creators lock in a 10% platform fee for life.